01Live
Suzhou, China
Partner — Humble Administrator's Garden (拙政园)
Activation year — 2025
Permanent retail booth inside the official garden gift shop. 3,000+ units sold. Featured on Suzhou TV, local newspapers and digital media.
Destinations
Where the IP lives.
FATELAB activations are place-bound. We design for the specific architecture, audience and operating rhythm of each partner site — and we stay there.
02In development
Singapore, Singapore
Partner — Gardens by the Bay · Mandai Wildlife Group · retail partners
Activation year — 2026
Active discussions with Gardens by the Bay and Mandai Wildlife Group (Singapore Zoo and wider wildlife parks), alongside lifestyle retailers, museum stores, airport retailers, souvenir shops and collectible retailers.
03Scouting
Japan · Korea · Thailand, Asia expansion
Partner — To be announced
Activation year — 2027
Pipeline destinations across Asia and beyond — Japan, South Korea, Thailand, Italy, France — each with its own distinctive collection inside the FATELAB universe.
Field report — Suzhou, 2025
The first permanent on-site retail booth.
In partnership with the Humble Administrator's Garden (拙政园), FATELAB operates a permanent retail booth inside the official garden gift shop. Garden Guardians — a blind-box series of five characters plus one hidden mystery edition — has sold more than 3,000 units to date and was featured on Suzhou television, local newspapers and digital media, with official brochures distributed throughout the attraction.