
Garden Guardians
Series 01Suzhou, China · Permanent
FATELAB transforms iconic destinations, heritage and local stories into premium collectible products — designed for museums, attractions, tourism boards and the retailers who serve them.

Every city, landmark and cultural icon carries stories worth preserving. FATELAB turns them into premium collectibles — original character IP and destination merchandise rooted in authentic cultural narrative.

Developed in close collaboration with the Humble Administrator's Garden (拙政园) — a UNESCO World Heritage classical garden — Garden Guardians is a blind-box series of five collectible characters plus one hidden mystery edition, each inspired by the garden's landscape, architecture and cultural symbolism. The launch established a permanent retail booth inside the official garden gift shop, has sold more than 3,000 units to date, and was featured on Suzhou television, local newspapers and digital media, with official brochures distributed throughout the attraction.
Read case study →From Singapore and China to Japan, Korea, Thailand and beyond — we partner with attractions, museums, tourism boards, airports, airlines and retailers to create exclusive destination merchandise.